Digital marketing, marketing automation, and SaaS operations have pulled today’s CMO into the arms of the CIO. Now, sharing a common interest in technology, IT and marketing have formed a surprising partnership to improve customer insight, revenue, and profitability.
Topics Covered:
- How to leverage marketing technology to redefine, improve, and advance customer focus
- Discover how cloud and the technology landscape enable digital marketing strategies, drive revenue, and unify business technology ecosystems
-Case study featuring Drew Martin, CIO, DriveCam who will share how his IT and CMO work together to increase revenue
- Advice on how to manage the rapidly evolving IT and marketing relationship
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